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How Successful Are You in Recruiting Millennials For Sales Positions?

How Successful Are You in Recruiting Millennials For Sales Positions?

 

A Rusty Process Will Not Get the Candidates You Want…what you can do to improve your Millennial sales recruiting results

Both the Harvard Business School and the Wall Street Journal have reported on the difficulty employers have in attracting and convincing Millennials to work in sales. Companies emphasize that they can strengthen revenue if they successfully meet their goals for hiring new sales reps and then quickly and efficiently bring these new reps up to full productivity. (more…)

Why Drive Away Your Biggest Market Segment?

Why Drive Away Your Biggest Market Segment?

I recently heard an ad a bank was running to attract customers for loans. I was amazed by how stupid they were in their approach.

I think they wanted to tout how experienced their staff is and that customers would benefit from dealing with their knowledgeable and experienced staff. Instead what they said was that customers wouldn’t have to undergo the duress of dealing with Millennials—read that as incompetent and inexperienced—as they might at other institutions. (more…)

Modern Magic: Millennials and Manufacturing

Modern Magic: Millennials and Manufacturing

As manufacturing has started to make a return to the US after decades of fleeing overseas, manufacturers are still running into the same ongoing, vexing problem—how to attract, engage and retain Millennials in production positions?

The attraction problem begins at home. Gallup surveys point out that although a significant percentage of Americans say keeping manufacturing jobs in the U.S. is the best way to create jobs, parents want their kids to go to college, not into work they see as dirty, dreary and dead-end. Teachers and the media, for the most part, have not exactly portrayed a manufacturing career in a positive light, either. (more…)

MILLENNIALS: They’re Your Colleagues, Not Your Kids

MILLENNIALS: They’re Your Colleagues, Not Your Kids

It might seem strange, but for those of us in the Baby Boomer and Gen X generations, our kids have somehow suddenly become our co-workers and clients.

While we were going about our lives, the Millennial generation streamed into the workplace, quickly becoming the largest percentage of the workforce and securing more spending power than any other age group.

Their sheer numbers, growing percentage of leadership positions, and entrepreneurial spirit mean they have a significant impact on business development and sales. Ignore Millennial preferences and styles, and it will be at our own peril. (more…)